With the Vitality programme everyone can benefit from a healthier lifestyle. We’re not asking you to be a fitness fanatic, just to look after yourself.

Increase your status from Bronze where everyone starts, to Silver, Gold and with enough effort Platinum. The more you do to look after yourself, the higher your status will become and the greater the discounts you could receive with our Vitality reward partners, and the more you could save on your future health insurance premium.

You’ll probably find you’re doing a lot of things already that could give you Vitality points, such as walking the dog or buying fresh fruit and veg in Sainsbury's – you just need to do these activities in a way that allows us to track and record your efforts.
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PruHealth is a trading name of Prudential Health Limited and Prudential Health Services Limited which are registered in England and Wales. Registered office at Laurence Pountney Hill, London EC4R OHH. Registered numbers 5051253 and 5933141 respectively. Prudential Health Limited and Prudential Health Services Limited are authorised and regulated by the Financial Services Authority.