How Vitality works

With our unique Vitality programme, everyone can benefit from a healthier lifestyle. Do a few simple things, like eating well and taking a bit more exercise, and you could help lower your premium when you come to renew your health insurance policy.

And if that’s not enough, doing these things can even increase the discount your entitled to on Mark Warner holidays and Champneys Health Resorts.

How our Vitality Programme works

  • When you join PruHealth you automatically join our Vitality programme. 
  • This programme enables you to earn Vitality points for the efforts you take to lead a healthy life. 
  • You can earn points by undertaking activities with our wide variety of Vitality partners, and the more points you pick up, the less you pay, providing you don’t make a claim.
  • Plus, as your points increase, so does your Vitality status which entitles you to bigger discounts with some of our partners.

You don’t have to be a fitness fanatic.  It’s all about making a bit of effort, and all your efforts can be tracked through our online Member Zone. You could be moving to Silver, Gold and with enough effort even Platinum before you know it.

Also, if you suffer from an eligible chronic condition you can take part in our VitalityMed programme which rewards you with points for taking part in activities to help you manage your condition.

View the complete list of Vitality point earning activities.

See how much our health insurance could cost you

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© Prudential Health Limited trading as PruHealth. All rights reserved.

PruHealth is a trading name of Prudential Health Limited and Prudential Health Services Limited which are registered in England and Wales. Registered office at Laurence Pountney Hill, London EC4R OHH. Registered numbers 5051253 and 5933141 respectively. Prudential Health Limited and Prudential Health Services Limited are authorised and regulated by the Financial Services Authority.